Signal Stories
Signal Stories.
- Courses & Workshops
Untangle Collective & Berghs School of Communication: Performance Marketing
An intensive 8-week remote course for professionals who want to take ownership of growth, data, and profitable digital marketing. Next start: April 20, 2026.
- AI & E-Commerce
Context engineering: the groundwork that makes AI useful
Prompt engineering without context engineering is like navigating without a map. AI doesn't just need instructions, it needs understanding, and that comes from well-structured data.
- Ecommerce Growth
Invest as if you were already 30% bigger
With 50% churn, more than half of your 2027 revenue will come from customers you don't have yet. The growth budget you need already exists, inside your current performance spend.
- AI & E-Commerce
Are you giving AI the right conditions to make business decisions?
AI already drives large parts of your marketing, but do you actually know what it is optimizing for? A Feed Prompt Strategy gives algorithms the business context they're missing.
- Cut Waste
The hidden waste in performance marketing
At SEK 1M/month in spend, even 15 percent of misaligned signals quietly costs SEK 1.8M a year. It rarely shows in ROAS. It shows in margin.
- Business Signals
You are probably scaling the wrong signals
Most ecommerce brands optimize against metrics that platforms reward, not signals that reflect the business.
- Cut Waste
What a Cut Waste review actually reveals
Where money leaks in an ecommerce P&L, why teams miss it, and what changes when you see it for the first time.
- AI & E-Commerce
AI amplifies whatever you give it
AI does not fix weak signals. It scales them faster. A short note for CFOs and CMOs sponsoring AI investments.
- Ecommerce Growth
Scale what actually compounds
Once waste is out, reallocation is the next decision. A short framework for scaling the parts of the business that compound.
