AI amplifies whatever you give it

AI does not fix weak signals. It scales them faster. A short note for CFOs and CMOs sponsoring AI investments.

Sophia Båge · AI & E-Commerce

AI is an amplifier. It does not improve the quality of your inputs, it scales whatever you point it at.

Wrong inputs, scaled by AI, become wrong decisions, faster.

The CFO question to ask

Before approving more AI spend, ask: are the signals this model is optimizing against actually the signals our business needs?

About the author

Sophia Båge

Co-Founder, Untangle Collective

Sophia Båge is Co-Founder of Untangle Collective. She helps leaders understand what drives profitable growth in the age of AI, algorithms and automation.

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