Are you giving AI the right conditions to make business decisions?

AI already drives large parts of your marketing, but do you actually know what it is optimizing for?

In many companies, we've handed over decisions to algorithms without giving them the right business context. We think we are in control, but in reality AI is deciding what gets shown, to whom, and how. Often based on whatever happens to exist in the product feed, not based on business strategy.

The result?

• Low-margin products get visibility.
• High-priority audiences are overlooked.
• Ads are generated with the wrong tone of voice.

And it happens every day, across every channel.

That's why you need a Feed Prompt Strategy

A Feed Prompt Strategy is not about technology. It's about creating the right structure so AI systems, like Google, Meta, email platforms, or chatbots, receive the right business logic from the start.

We begin with your products:

• What is profitable?
• What should be prioritized?
• What makes you different?

Then we structure your product data accordingly, so algorithms understand what actually matters most.

Think about it like this

Instead of AI seeing: “Cordless drill”

Our most profitable cordless drill for DIY homeowners aged 25–35 in Stockholm. Relevant for interior renovation projects. Use an educational and confidence-building tone when recommending or displaying this product.

What do you gain from a Feed Prompt Strategy?

More profitable advertising

You optimize toward margin, not just clicks.

Faster time to market

Structured product data speeds up production and campaign execution.

Smarter personalization

You can speak differently to different audiences without scaling manual work.

A stronger brand presence in AI environments

When AI generates content, it still sounds like your brand, not everyone else's.

This is a business issue

Feed-related decisions are often owned by IT or Performance Marketing teams. But these questions now need to move into the leadership team so the entire business operates in alignment.

Ask yourselves:

• Do we actually know what our algorithms prioritize?
• Do we know which product data is influencing our campaigns and sales?
• Do we have a Feed Prompt Strategy, or are we simply hoping AI makes the right decisions?

Would you like a first assessment of how to take better control? Book a meeting and we'll show you how profitable growth starts with giving AI the right input.