Entry engagement
Commerce Data Audit.
A structured diagnostic of the data your business already runs on.
Most ecommerce companies do not have a data problem. They have four: measurement that drifts, product data the algorithms cannot read, reporting no one agrees on, and media buying that optimises against the wrong signal.
The Commerce Data Audit reviews all four in one engagement, using the data you already have.
You get a written diagnostic and a prioritised remediation plan, ranked by profit impact, enough to brief internal teams or agencies without further scoping.
What we audit
Six systems, one diagnostic.
- 01Measurement, GA4, server-side tracking, Consent Mode v2, event model, ad-platform pixels, reconciliation vs. commerce platform.
- 02Product data, Merchant Center health, feed quality, taxonomy, attributes, GTINs, schema.org markup, on-site search alignment.
- 03Commercial reporting, margin data, POAS, channel contribution, incrementality gaps, executive reporting cadence.
- 04Media efficiency, spend distribution vs. contribution, wasted spend on unprofitable SKUs, bidding signal quality, incrementality holdouts.
- 05First-party & AI readiness, identity, consent, first-party pipelines, product context for LLMs, API surfaces.
- 06Governance & documentation, ownership, definitions, single source of truth, handover risk.
Deliverables
Written diagnostic across measurement, product data, reporting and media, with evidence, not adjectives.
Prioritised remediation plan: each item scored for profit impact, effort and owner.
Reconciliation report: GA4 vs. commerce platform vs. ad platforms, with known-loss documentation.
Executive readout with your leadership team, plus a working session with the operational team.
Timeline: typically three to four weeks from data access to delivered readout.
Book a Commerce Data Audit