Legal
Privacy Policy
Last updated: 18 May 2026
This privacy policy describes how Untangle Collective AB collects, uses, stores and protects personal data in connection with visits to our website, contact with us, participation in events and use of our services. We care about your privacy and process personal data in accordance with the EU General Data Protection Regulation (GDPR).
1. Data controller
Untangle Collective AB
Stockholm, Sweden
Email: hello@untanglecollective.com
Website: untanglecollective.com
2. Personal data we collect
- Name
- Email address
- Phone number
- Company and job title
- IP address
- Information about how you use our website
- Any information you submit via forms, newsletters or event registrations
- Behavioural data and interactions on the website
3. How we collect personal data
- Contact forms
- Newsletter sign-ups
- Event registrations
- Cookies and tracking technologies
- Website analytics
- Direct contact via email or social media
- First-party data collection via Triggerbee
4. Purpose and legal basis for processing
| Purpose | Legal basis |
|---|---|
| Responding to enquiries | Legitimate interest |
| Sending newsletters and marketing | Consent |
| Improving the website and user experience | Legitimate interest / Consent |
| Analytics and statistics | Consent |
| Personalisation and marketing | Consent |
| Retargeting and advertising | Consent |
| Managing events and participants | Contract / Legitimate interest |
| Business development and service delivery | Legitimate interest |
You may withdraw your consent at any time.
5. Tools and third-party platforms
Web and behavioural analytics
- Google Analytics 4 (GA4)
- Triggerbee
Advertising and remarketing
- Meta Ads
- Google Ads
- TikTok Ads
Newsletter and CRM
- Rule Communication
These providers may process personal data outside the EU/EEA. When this occurs, we apply appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs).
6. First-party data and profiling
We use first-party data to:
- Understand how the website is used
- Tailor content and communication
- Measure the impact of marketing
- Identify interests and behaviours
- Improve the user experience
This may include analysis of page views, clicks, form interactions, visit history and campaign interactions.
We do not use automated decision-making that has legal or significant effects on individuals.
7. Sharing of personal data
We never sell personal data. We may share personal data with:
- IT and system providers
- Analytics and advertising platforms
- CRM and email providers
- Trusted partners and sub-processors
All processing takes place under data processing agreements where required.
8. Retention period
We retain personal data only for as long as necessary for the stated purpose or as required by law.
- Newsletter: until you unsubscribe
- Contact enquiries: up to 24 months
- Analytics data: according to each platform's default settings or until consent is withdrawn
9. Your rights
You have the right to:
- Request access to your personal data
- Request rectification
- Request erasure
- Object to processing
- Restrict processing
- Request data portability
- Withdraw consent
Contact us at hello@untanglecollective.com to exercise your rights. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
10. Security
We apply technical and organisational security measures to protect personal data against unauthorised access, loss or misuse.
11. Changes to this policy
We may update this policy as needed. The latest version will always be published on our website.