We help brands get chosen by humans and algorithms
Cut waste. Grow margin. Build control in AI-driven commerce.
Trusted by brands who want more growth, less waste, and a future-proof strategy.
Get control over how AI allocates your marketing budget
Are algorithms learning from the right signals?
Algorithms work as designed. But are you training them on the right data for your business?
When marketing systems send misaligned data and signals, platforms scale the wrong products, erode margins, and make brands invisible in AI-driven discovery.
Open up the black box
We help teams regain control by understanding what data and signals are fed into algorithms, how that shapes outcomes, and what actually impacts the business.
This is how AI-driven marketing moves from black box optimisation to clear, business-led control.
Control what your algorithms learn
We help you understand where your marketing spend actually goes, and re-train your algorithms on the right business signals.
AI BAREN
Hosts of AI BAREN:
A space for curious leaders exploring AI
AI BAREN is a community for curious leaders, marketers and e-commerce teams exploring what AI actually means in practice. We gather to discuss how AI is reshaping marketing, commerce, organisations and customer experience. So far, we’ve hosted AI BAREN sessions, in Stockholm and Gothenburg.
Thank you to everyone who joined. We hope you left with new ideas, inspiration and future connections. Stay tuned for the next AI BAREN, or book a private AI BAREN session for your team.
An initiative by Untangle Collective and Ghostar Agency.
AI BAREN