Implementation partner for ecommerce
Collect commerce data properly.
We build the measurement, product data, reporting and infrastructure that make ecommerce growth reliable, and legible to algorithms, agents and AI systems.
See our services
What we do
A specialist implementation team for ecommerce.
We build the measurement, product data, commercial reporting and data infrastructure most ecommerce companies still lack, and rely on daily.
The work is concrete: GA4, server-side tracking, product feeds, warehouse models, POAS, incrementality, first-party pipelines.
The outcome is decisions the leadership team can trust, and systems the next campaign, model or AI agent can build on.
Services
- 01Measurement foundationGA4, server-side tracking, Consent Mode and event models that report the truth.
- 02Product data optimisationFeeds, taxonomy, attributes and schema so products are legible to every algorithm.
- 03Commercial intelligenceReporting and POAS models that make revenue, margin and channel contribution decision-ready.
- 04AI-ready infrastructureThe data plumbing algorithms, agents and recommendation systems need to work on your business.
Where every engagement starts
The Commerce Data Audit.
A structured audit of your measurement, product data, reporting and media, using the data you already have.
You get a prioritised remediation plan, ranked by profit impact, and a clear picture of what to fix, in what order, by whom.
One measurement layer. One source of product truth. One reporting model. Fewer surprises, faster decisions, less waste.
Book a Commerce Data AuditTrusted by teams shaping modern commerce.
Bridging commercial growth, AI capability and modern marketing education.
Untangling
All stories →Field notes on measurement, product data and commercial reporting.
Courses
Untangle Collective & Berghs School of Communication: Performance Marketing Strategy
An intensive 8-week remote course for professionals who want to take ownership of data, and profitable digital marketing in the AI era. Next start: October 19, 2026. The course is in Swedish.
Read more and apply →
Product Data
Are you giving AI the right conditions to make business decisions?
AI already drives large parts of your marketing, but do you actually know what it is optimizing for? A Feed Prompt Strategy gives algorithms the business context they're missing.
See the AI risk →
Cut Waste
The hidden waste in performance marketing
At SEK 1M/month in spend, even 15 percent of misaligned signals quietly costs SEK 1.8M a year. It rarely shows in ROAS. It shows in margin.
See where it leaks →