We help brands get chosen by humans and algorithms
Cut waste in marketing, grow margin and get ready for AI-driven commerce.
Trusted by brands who want more growth, less waste, and a future-proof strategy.
Are your algorithms learning from the right signals?
Algorithms work as designed. But are you training them on the right data for your business?
When marketing systems send misaligned data and signals, platforms scale the wrong products, erode margins, and make brands invisible in AI-driven discovery.
Open up the black box
We help teams regain control by understanding what data and signals are fed into algorithms, how that shapes outcomes, and what actually impacts the business.
This is how AI-driven marketing moves from black box optimisation to clear, business-led control.
Welcome to AI Commerce
We help you adapt your digital sales process to a new reality: AI Commerce.
Customers no longer search. AI choose. Make sure your brand is the one that gets chosen.
AI BAREN
Hosts of AI BAREN:
A space for curious leaders exploring AI
AI BAREN is a community for curious leaders, marketers and e-commerce teams exploring what AI actually means in practice. We gather to discuss how AI is reshaping marketing, commerce, organisations and customer experience. So far, we’ve hosted AI BAREN sessions, in Stockholm and Gothenburg.
Thank you to everyone who joined. We hope you left with new ideas, inspiration and future connections. Stay tuned for the next AI BAREN, or book a private AI BAREN session for your team.
AI BAREN is an initiative by Untangle Collective and Ghostar Agency.
AI BAREN