What a Cut Waste review actually reveals
Where money leaks in an ecommerce P&L, why teams miss it, and what changes when you see it for the first time.
Sophia Båge · Cut Waste
Cut Waste is not a report. It is a re-read of your business through the lens of margin and decision quality.
Where the leaks are
- Spend on products that look good in revenue, bad in margin.
- Channels that take credit for demand they didn't create.
- Audiences that convert cheaply and never come back.
What changes after
You stop defending what doesn't work, and you start scaling what does, with conviction, not consensus.
About the author
Sophia Båge
Co-Founder, Untangle Collective
Sophia Båge is Co-Founder of Untangle Collective. She works with ecommerce leaders to reconnect performance marketing with profitable growth. Identifying where revenue and margin become disconnected, and what should scale instead.
Connect on LinkedInFind where growth is leaking.
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