Scale what actually compounds

Once waste is out, reallocation is the next decision. A short framework for scaling the parts of the business that compound.

Sophia Båge · Ecommerce Growth

After Cut Waste, the question changes. You are no longer defending a budget. You are choosing what to feed.

Three tests before you scale anything

Does it create margin, not just revenue?
Does it compound, repeat, referral, brand?
Would you fund it without the platform telling you to?

About the author

Sophia Båge

Co-Founder, Untangle Collective

Sophia Båge is Co-Founder of Untangle Collective. She helps leaders understand what drives profitable growth in the age of AI, algorithms and automation.

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Ecommerce GrowthInvest as if you were already 30% bigger
AI & E-CommerceMargin is invisible to most algorithms. That creates expensive growth.
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