Scale what actually compounds
Once waste is out, reallocation is the next decision. A short framework for scaling the parts of the business that compound.
Sophia Båge · Ecommerce Growth
After Cut Waste, the question changes. You are no longer defending a budget. You are choosing what to feed.
Three tests before you scale anything
- Does it create margin, not just revenue?
- Does it compound, repeat, referral, brand?
- Would you fund it without the platform telling you to?
About the author
Sophia Båge
Co-Founder, Untangle Collective
Sophia Båge is Co-Founder of Untangle Collective. She works with ecommerce leaders to reconnect performance marketing with profitable growth. Identifying where revenue and margin become disconnected, and what should scale instead.
Connect on LinkedInFind where growth is leaking.
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