Untangling.

The hidden waste in performance marketing

At SEK 1M/month in spend, even 15 percent of misaligned signals quietly costs SEK 1.8M a year. It rarely shows in ROAS. It shows in margin.

What a Cut Waste review actually reveals

Where money leaks in an ecommerce P&L, why teams miss it, and what changes when you see it for the first time.

Profit on ad spend: the five-minute self-test

A short, honest self-test for any ecommerce leader who suspects their ad budget is earning less than it looks like it is. No tools, no consultants.