Commercial intelligence.
Dashboards are common. Reporting that a CFO, CMO and Head of Ecommerce can act on the same morning is rare. We build the layer in between.
What we build
We integrate commerce, margin, media and CRM data into a single reporting model, and implement POAS and incrementality testing where they earn their keep.
The output is weekly and monthly reporting the leadership team actually uses, wired to the metrics that move the P&L.
Deliverables
- 01Unified data model in BigQuery (or your warehouse of choice) covering orders, margin, media spend, CRM and returns.
- 02POAS reporting by product, category, channel and campaign, refreshed daily.
- 03Incrementality testing programme: design, execution and readout, using geo, holdout or platform-native experiments.
- 04Executive reporting: one weekly view for the leadership team, one monthly view for the board.
Outcome
Decisions on budget, pricing and assortment made against the same numbers.
A defensible view of what media is actually incremental, and what is not.
Reporting that survives platform changes, attribution changes and organisational changes.
Where it starts
Every engagement starts with a Commerce Data Audit. It shows what to fix first for the largest profit impact.
Other services
- 01Measurement foundationGA4, server-side tracking, Consent Mode and event models that report the truth.
- 02Product data optimisationFeeds, taxonomy, attributes and schema so products are legible to every algorithm.
- 04AI-ready infrastructureThe data plumbing algorithms, agents and recommendation systems need to work on your business.