Product data optimisation.
Product data is what algorithms read. Weak titles, missing attributes and broken feeds are the single largest source of underperformance in commerce.
What we build
We audit and rebuild product feeds for Merchant Center, marketplaces and on-site search: taxonomy, attributes, GTINs, availability, schema.org markup and image compliance.
The result is coverage, eligibility and relevance across paid, organic and AI-driven discovery, without changing your PIM or platform.
Deliverables
- 01Merchant Center diagnostic: disapprovals, warnings, coverage by category, and prioritised fix list.
- 02Product feed rebuild: titles, descriptions, GTINs, attributes, category taxonomy, custom labels for bidding.
- 03Schema.org markup (Product, Offer, Review, BreadcrumbList) validated against Google Rich Results.
- 04On-site search and marketplace feeds aligned to the same source of truth as your PIM.
- 05Feed monitoring: automated checks for availability, price mismatch, image quality and category drift.
Outcome
Higher eligibility across Shopping, Performance Max, marketplaces and AI-driven surfaces.
Product data that reads the same in Google, Meta, on-site search and LLM answers.
A feed you can change without breaking downstream systems.
Where it starts
Every engagement starts with a Commerce Data Audit. It shows what to fix first for the largest profit impact.
Other services
- 01Measurement foundationGA4, server-side tracking, Consent Mode and event models that report the truth.
- 03Commercial intelligenceReporting and POAS models that make revenue, margin and channel contribution decision-ready.
- 04AI-ready infrastructureThe data plumbing algorithms, agents and recommendation systems need to work on your business.