Measurement foundation.
Most ecommerce measurement is partial, drifting or silently broken. We rebuild the foundation so every downstream decision starts from data you can trust.
What we build
We implement GA4, server-side tracking, Consent Mode v2 and a clean event model, and reconcile it against your commerce platform and ad platforms.
The output is a documented measurement layer, verified end-to-end, that reports revenue, margin proxies and channel contribution the same way twice.
Deliverables
- 01GA4 property rebuilt: event model, custom dimensions, conversions and audiences documented in a single spec.
- 02Server-side Google Tag Manager container, hosted on your own subdomain, with parallel client + server tagging.
- 03Consent Mode v2 implementation, aligned with your CMP, and validated against EEA/UK regulatory requirements.
- 04Ad-platform pixels and conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API) wired to the server container.
- 05Reconciliation report: GA4 vs. commerce platform vs. ad platforms, with variance analysis and known-loss documentation.
Outcome
One measurement layer, one revenue number, one channel definition, used by finance, marketing and ecommerce.
Consented, first-party tracking that survives ITP, ad blockers and browser changes.
A written measurement spec new team members and agencies can follow without guessing.
Where it starts
Every engagement starts with a Commerce Data Audit. It shows what to fix first for the largest profit impact.
Other services
- 02Product data optimisationFeeds, taxonomy, attributes and schema so products are legible to every algorithm.
- 03Commercial intelligenceReporting and POAS models that make revenue, margin and channel contribution decision-ready.
- 04AI-ready infrastructureThe data plumbing algorithms, agents and recommendation systems need to work on your business.