What a Cut Waste review actually reveals
Where money leaks in an ecommerce P&L, why teams miss it, and what changes when you see it for the first time.
Sophia Båge · Cut Waste · 5 min read
Cut Waste is not a report. It is a re-read of your business through the lens of margin and decision quality.
Where the leaks are
- Spend on products that look good in revenue, bad in margin.
- Channels that take credit for demand they didn't create.
- Audiences that convert cheaply and never come back.
What changes after
You stop defending what doesn't work, and you start scaling what does — with conviction, not consensus.
About the author
Sophia Båge
Co-Founder, Untangle Collective
Sophia Båge is Co-Founder of Untangle Collective. She works with ecommerce leaders to reconnect performance marketing with profitable growth — identifying where revenue and margin become disconnected, and what should scale instead.
Connect on LinkedInFind where growth is leaking.
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