Scale what actually compounds
Once waste is out, reallocation is the next decision. A short framework for scaling the parts of the business that compound.
Sophia Båge · Ecommerce Growth · 5 min read
After Cut Waste, the question changes. You are no longer defending a budget. You are choosing what to feed.
Three tests before you scale anything
- Does it create margin, not just revenue?
- Does it compound — repeat, referral, brand?
- Would you fund it without the platform telling you to?
About the author
Sophia Båge
Co-Founder, Untangle Collective
Sophia Båge is Co-Founder of Untangle Collective. She works with ecommerce leaders to reconnect performance marketing with profitable growth — identifying where revenue and margin become disconnected, and what should scale instead.
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