Why you need this

Most companies believe their marketing challenges are about channels, budgets or creatives. In reality, the real issue often sits deeper, how algorithms are being trained by your systems.

If the data and signals feeding advertising platforms and LLMs are misaligned with your business priorities, algorithms will optimise for the wrong things. The wrong products get visibility, budgets are scaled where margins are low, and valuable products can quietly disappear. Performance may look efficient on the surface, while profitability erodes underneath.

Without a clear view of what your algorithms are actually learning, you are effectively operating in a black box.

What the AI Commerce Audit does

The AI Commerce Audit is a structured, tactical review of how your marketing systems influence algorithmic decisions. It goes beyond dashboards and metrics to uncover what is truly shaping outcomes.

We examine the signals your platforms receive, how tracking and data structures affect learning, and how product feeds influence visibility and prioritisation. The goal is to understand which products are being amplified, where learning and margin are misaligned, and how your current setup is guiding algorithmic behaviour.

What you get

The result is a practical, decision-ready overview of how your systems work today. You gain clarity on where waste is created, which signals need to be strengthened, and what should be fixed first.

Instead of scattered optimisations, you receive a clear and structured plan that shows how to align platforms with real business priorities — in the right order.

The value

The AI Commerce Audit gives you immediate insight into what is driving, and draining, performance. It reduces the risk of spending money on the wrong things and provides a concrete roadmap for becoming truly AI-ready.

Most importantly, it delivers clarity without long consulting projects. It is the fastest way to move from black-box marketing to confident, business-led control.