# Untangle Collective

> We help ecommerce companies grow more profitably by making it clear where revenue and margin are lost — across products, traffic and channels.

## Pages

- [/](/): Homepage — overview of Untangle Collective's approach to profitable ecommerce growth.
- [Signals](/signals): Our five core service areas for ecommerce companies.
- [Cut Waste](/cut-waste): Our entry engagement that surfaces where growth is leaking and what should not be scaled.
- [Profitable Growth](/profitable-growth): Scaling what drives long-term growth and margin.
- [About](/about): Who we are and how we work with ecommerce companies.
- [Contact](/contact): Get in touch with Untangle Collective.

## Signal Stories

- [Signal Stories](/signalstories): Articles, insights and frameworks on ecommerce growth, performance marketing, AI and data strategy.

## Signals

- [Business Clarity](/signals/business-clarity): Scaling what creates business value, not just platform efficiency.
- [Digital Assortment Optimization](/signals/digital-assortment-optimization): Deciding what should be scaled, and what shouldn't.
- [Signals & Automation](/signals/signals-and-automation): Making sure your systems scale the right things.
- [Conversion & Buying Experience](/signals/conversion-buying-experience): Turning traffic into revenue and margin.
- [Profitable Growth](/signals/profitable-growth): Scaling what drives long-term growth and margin.

## Optional

- [Privacy Policy](/privacy): How Untangle Collective handles data and privacy.
- [Cookie Policy](/cookies): Information about cookies on the site.